Privacy policy

Privacy Policy


Last updated: May 1, 2026

Introduction


This Privacy Policy is created and operated by KCHICSTYLE ("we", "us", or "our"), and applies to all products, services, and website features of our Shopify store. This Policy clearly describes how we collect, use, and share your personal information, as well as the rights you have related to your information. If there is any conflict between this Policy and our Terms of Service, this Privacy Policy shall control with respect to the collection, processing, and disclosure of your personal information.

By visiting, using our store, or completing a purchase, you acknowledge that you have read and agree to all terms of this Privacy Policy.


1. Personal Information We Collect


We only collect necessary personal information related to your use of our store services, including the following categories:

  • Contact details: your name, shipping/billing address, phone number, and email address
  • Financial information: credit/debit card details, payment account information, transaction records, and payment confirmations
  • Account information: username, password, security questions, and account preferences & settings
  • Transaction information: records of items you view, add to cart, save to wishlist, purchase, return, exchange or cancel, as well as your historical order details
  • Communication information: all content you provide when communicating with our customer support team
  • Device and usage information: your device model, browser type, IP address, network details, and your browsing & operation behavior data within our store


2. Sources of Personal Information


We collect personal information from the following sources:

  • Directly from you: information you actively fill in and submit when registering an account, using our store, contacting customer support, or completing a purchase
  • Automatically collected: device, browsing, and operation data we automatically collect through cookies and similar technologies when you visit our store
  • Third-party service providers: necessary information shared with us by Shopify, payment processors, logistics providers, data service providers, customer support providers, and other third parties that provide services to us, within the scope of applicable laws
  • Business partners: information shared by our commercial and marketing partners within the scope of applicable laws


3. How We Use Your Personal Information


We only use your personal information for the following core purposes within the scope of applicable laws:

  1. Provide and optimize our store services: process orders, complete payments, arrange shipping, handle returns & exchanges, manage your account, and provide you with personalized product recommendations and shopping experiences
  2. Marketing and promotion: send you marketing, promotional, and new product-related emails or SMS, and display targeted product advertisements for you based on your shopping behavior
  3. Security and fraud prevention: verify your account identity, ensure payment and shopping security, detect and handle fraudulent, illegal, or malicious activities
  4. Customer service: provide you with after-sales support, answer your inquiries, and maintain our customer relationship with you
  5. Compliance requirements: comply with applicable laws and regulations, respond to legitimate requests from law enforcement agencies, handle legal disputes, and enforce our related policies


4. How We Disclose Your Personal Information


We will not sell or rent your personal information at will, and will only share necessary information with third parties in the following compliant scenarios:

  1. Service providers: share necessary information required to complete services with Shopify, payment processors, logistics providers, data service providers, customer support providers, and other third parties that provide services to us
  2. Marketing partners: share relevant information with our commercial and marketing partners to provide you with targeted advertising and marketing services. Our partners will use your information in strict accordance with their own privacy policies
  3. Scenarios with your explicit authorization: scenarios where you request or agree for us to share information with third parties, such as completing product delivery or using social media login functions
  4. Corporate affiliates: share necessary information with our affiliated companies and entities within our corporate group
  5. Compliance and legal requirements: share necessary information due to commercial transactions such as mergers or bankruptcy, or to comply with laws and regulations, respond to legitimate legal procedures, enforce our policies, and protect the legitimate rights and interests of us and our users


5. Relationship with Shopify


Our store is hosted and technically supported by Shopify. Shopify collects and processes information about your access to and use of our store to optimize and provide related services. Information you submit will be synchronized to Shopify and related third-party service providers located in other countries.

When using Shopify's enhanced features, Shopify will provide optimized services based on your interaction data from our store and other merchants' stores. In such scenarios, Shopify is the responsible party for the processing of your personal information, and you can exercise your related user rights through Shopify's official Privacy Policy and Privacy Portal.


6. Third-Party Website Links


Our store may provide links to websites and platforms operated by third parties. If you click on a link to visit a third-party website not operated by us, please be sure to review the privacy, security policies and related terms of that third party. We are not responsible for the privacy security, content accuracy, or reliability of third-party websites, nor for any actions you take on third-party websites.


7. Children's Data Protection


Our store services are not intended for children under the age of 13 (the age of majority required by the U.S. COPPA Act). We will not knowingly collect personal information from children under the age of 13. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below, and we will promptly delete the relevant information.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.


8. Information Security and Retention


Information Security


We will take reasonable technical and administrative measures to protect the security of your personal information. However, please note that no security measure can achieve 100% absolute security, and we cannot guarantee the absolute security of your information during transmission and storage. We recommend that you do not send sensitive or confidential information to us through insecure channels.

Information Retention


We will determine the retention period of your personal information based on the following core factors:

  • The necessary duration to provide you with account and store services
  • Mandatory retention requirements of applicable laws and regulations
  • The necessary duration to resolve legal disputes and enforce related contracts and policies

We will only retain your personal information for the period necessary to achieve the purposes described in this Policy, unless a longer retention period is required by applicable laws and regulations.


9. Your Rights and Choices


Depending on the applicable laws and regulations in your region, you may have all or part of the following rights related to your personal information. Please note that these rights are not absolute and only apply in specific scenarios. Within the scope permitted by applicable laws, we may reject part of your request.

  1. Right to Access / Know: You have the right to request access to the personal information we hold about you
  2. Right to Delete: You have the right to request that we delete the personal information we hold about you
  3. Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you
  4. Right to Portability: In specific scenarios, you have the right to request a copy of the personal information we hold about you, or request that we transfer this information to a third party
  5. Right to Opt Out of Targeted Advertising: You have the right to refuse our use of your personal information for targeted advertising and marketing promotion, or refuse our sale or sharing of your personal information to third parties for targeted advertising
  6. Marketing Communication Management: You can choose to stop receiving our marketing emails at any time by using the "Unsubscribe" button in the marketing emails we send you. After unsubscribing, we may still send you non-marketing necessary emails related to your account and orders

You can exercise the above rights by contacting us using the contact details below. We will not discriminate against you for exercising the above rights. Before processing your request, we may verify your identity in accordance with the requirements of applicable laws and regulations.


10. Complaints and Appeals


If you have any complaints or objections to the way we process your personal information, please first contact us using the contact details below, and we will promptly process and reply to you. Depending on the applicable laws and regulations in your region, if you have any objection to our processing result, you may file a complaint with the relevant personal information protection regulatory authority in your local area.


11. International Data Transfers


Please note that we may transfer, store and process your personal information outside the country where you reside, including our headquarters in Guangzhou, China, and Shopify's servers located in the United States and other countries. We will strictly comply with applicable laws and regulations when conducting international transfers of personal information, and take corresponding protection measures to ensure the security of your personal information.


12. Policy Updates


We may update this Privacy Policy from time to time based on changes in store operations and applicable laws and regulations. The updated Policy will be published on our store website, the "Last updated" date at the top of this Policy will be updated, and we will provide you with relevant notifications as required by applicable laws and regulations. Your continued use of our store services after the Policy update constitutes your acknowledgment and agreement to the updated Policy.


13. Contact Us


If you have any questions or inquiries about this Privacy Policy or our personal information processing practices, or if you need to exercise your related user rights, you may contact us through the following methods:

  • Official Email: benblack412@gmail.com
  • Contact Address: KCHICSTYLE, No. 61, Shilian Road, Chigang Village, Shilou Town, Room 303, G213, Factory Building, Guangzhou, Guangdong, 511447, China